Tuesday, 23 October 2012

Google’s 3rd Quarter Earnings Leaked

Google’s quarter 3rd earnings leaked before an official announcement made by Google & unfortunately this time the earnings have disappointed investors. Even analysts are quite surprised to find the results below expectations. However, search clicks are up 33% in comparison to the previous year but CPCs have witnessed a downturn of 15%. The total consolidated revenues of Google tech-firm accounted for $14.1 billion including Motorola. Google also revealed that the amount brought in by Motorola accounted for $1.78 billion from the segment related to Mobile & $797 million from home segment. In simple language, there was an increment of 19% over the results of Q3, previous year.

The assets of the firm did witness $7.73 billion & that was 67% of total quarterly revenues. The amount of revenues related to Google network accounted for $3.13 billion, which was 27% of overall Google revenues. There has been 21% of increment in comparison to the previous year. The international revenue of the company accounted for $6.11billion or 53% of overall Quarter 3 revenue. There has also been an increment of 33% in the Paid clicks in comparison to the previous year. Cost/click plunged by 15% approximately in comparison to the results of previous year. The cost related to the traffic acquisition to be paid to network partners did increase to $2.77 billion in Quarter 3. After this leaked report did surface, Google stock did witness a plunge by 10 %.

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