Google’s 3rd Quarter Earnings Leaked

Google’s quarter 3rd earnings leaked before an official announcement made by Google & unfortunately this time the earnings have disappointed investors. Even analysts are quite surprised to find the results below expectations. However, search clicks are up 33% in comparison to the previous year but CPCs have witnessed a downturn of 15%. The total consolidated revenues of Google tech-firm accounted for $14.1 billion including Motorola. Google also revealed that the amount brought in by Motorola accounted for $1.78 billion from the segment related to Mobile & $797 million from home segment. In simple language, there was an increment of 19% over the results of Q3, previous year.

The assets of the firm did witness $7.73 billion & that was 67% of total quarterly revenues. The amount of revenues related to Google network accounted for $3.13 billion, which was 27% of overall Google revenues. There has been 21% of increment in comparison to the previous year. The international revenue of the company accounted for $6.11billion or 53% of overall Quarter 3 revenue. There has also been an increment of 33% in the Paid clicks in comparison to the previous year. Cost/click plunged by 15% approximately in comparison to the results of previous year. The cost related to the traffic acquisition to be paid to network partners did increase to $2.77 billion in Quarter 3. After this leaked report did surface, Google stock did witness a plunge by 10 %.

Bonus link for authors: A gift by Google for putting up quality content

Google the first site which is widely clicked everywhere in order to get information for each and every topic, Google introduced a benefit for the authors whose links are available on this web site. The benefit is that a viewer reads an article from a particular author and finds more articles on the web page for the same author, afterwards when he click the back button to go back to the search page more links of the articles from the same author will be reflected on the search page. This saves the time of the viewer and helps him to get the desired options as well as more articles on the same topic by the writer. On the other hand, this is good for the authors as well since this will add to their profile as well as their popularity.

This benefit is given on the basis of time spent by the reader on the article and on the basis of the Author rank. Search Metric is the key which is used to measure. If one clicks the back button immediately after visiting the site where the article is then these options will not appear as one must spend some time on the web page and one will do so only if a person finds the web page meaningful. This is what Google will assess and then reward the author with more links. This is undoubtedly very innovative and helpful but on the other hand this could decrease the other search links by other website available to the visitor on the search page